From Paige to Profit – Leveraging Your Book as a Content Generator with publicist Paige Dungan

Women in Business



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In this podcast episode, Laura and publicist Paige Dungan engage in an insightful discussion about the book publishing industry, focusing on the role of a publicist. Paige, with her background in loving books and experience at Success Magazine, shares her journey to becoming a publicist and starting her own agency to amplify authors’ voices.

They clarify the distinction between publishers and publicists, with Paige explaining that a publicist’s job is to increase awareness and facilitate media connections for authors. They also delve into the nuances of self-publishing versus traditional publishing, the financial aspects of book deals, and the potential of turning a book into a lucrative business through speaking engagements, courses, and coaching.

Paige emphasizes the importance of building relationships, speaking opportunities, and maintaining an email list to become a known author. Lastly, they touch upon the life cycle of a book and how to keep it relevant post-publication.

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