Ep. 201 Growing a purpose led fashion brand with Founder of Origin Africa, Alice Cracknell

Alice Cracknell Origin Africa

In this episode, Laura sits down with the Queen of purpose led businesses; Alice Cracknell, CEO & Co-founder of Origin – the UK’s first 100% not-for-profit fashion brand.


Find out more about Origin here: and connect with Alice on IG @origin_africa

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Show Note Highlights

2.50: Learn more about the brand Origin and the work they do 

4.35: how Alice was inspired to start a fashion brand despite having no experience in the industry

7.40: Why Alice is redefining an outdated charity sector business model

8.40: Why giving charitable money to communities can be detrimental

11.12: How Origin select the charities to work with

14.00: The projects Origin support 

16.00: The Brave Woman Collection (it is divine!)

18.50: How every stage of the business journey is curated to be ethical.

20.15: The vision for the fashion industry to become ethical as a whole

21.30: The investment impact on being an ethical brand & the impact of fast fashion

24.45: The Profit v Purpose discussion. How purpose led businesses are sometimes seen to need to ‘worry less’ about traditional business metrics.

26.50: International Expo “Buy Good Feel Good” for purpose led businesses

28.00: A sisterhood love fest!

29.00: The emotional rollercoaster of being an entrepreneur 

30.00: The truth about growing a purpose driven business

31.15: The myth of Instagram

32.20: The power of Sisterhood & overcoming challenges 

33.00: Alice making it on to the WISE ‘women of inspiration’ list for 2020& why visibility for women is so important 

35.20: 1 in 3 entrepreneurs in the UK are female and receive a fraction of the investment capital

37.28: The impact of Covid and staying agile and resilient with business plans

40.20: The global shift that needs to take place & the power of personalisation

41.45: Consumerism & the Christmas buzz

44.00: How you can start a social enterprise

47.30: Vision 2021 and what’s in store for Origin

The book that inspired the change: Building Social Business: The New Kind of Capitalism that Serves Humanity’s by Muhammad Yunus:

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I am a Top 10 Podcast host of "Make Millions to Impact Millions" where I interview trailblazing women across all industries, an award winning speaker, speaking on international stages, including Forbes and I'm on a mission to support trailblazing women like you to create true freedom in your life by building profitable, purpose led businesses where you can share your unique message and talents with the world & create a big impact.

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