In this episode, Laura sits down with the Queen of purpose led businesses; Alice Cracknell, CEO & Co-founder of Origin – the UK’s first 100% not-for-profit fashion brand.
Find out more about Origin here: www.originafrica.co.uk and connect with Alice on IG @origin_africa
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Show Note Highlights
2.50: Learn more about the brand Origin and the work they do
4.35: how Alice was inspired to start a fashion brand despite having no experience in the industry
7.40: Why Alice is redefining an outdated charity sector business model
8.40: Why giving charitable money to communities can be detrimental
11.12: How Origin select the charities to work with
14.00: The projects Origin support
16.00: The Brave Woman Collection (it is divine!)
18.50: How every stage of the business journey is curated to be ethical.
20.15: The vision for the fashion industry to become ethical as a whole
21.30: The investment impact on being an ethical brand & the impact of fast fashion
24.45: The Profit v Purpose discussion. How purpose led businesses are sometimes seen to need to ‘worry less’ about traditional business metrics.
26.50: International Expo “Buy Good Feel Good” for purpose led businesses
28.00: A sisterhood love fest!
29.00: The emotional rollercoaster of being an entrepreneur
30.00: The truth about growing a purpose driven business
31.15: The myth of Instagram
32.20: The power of Sisterhood & overcoming challenges
33.00: Alice making it on to the WISE ‘women of inspiration’ list for 2020& why visibility for women is so important
35.20: 1 in 3 entrepreneurs in the UK are female and receive a fraction of the investment capital
37.28: The impact of Covid and staying agile and resilient with business plans
40.20: The global shift that needs to take place & the power of personalisation
41.45: Consumerism & the Christmas buzz
44.00: How you can start a social enterprise
47.30: Vision 2021 and what’s in store for Origin
The book that inspired the change: Building Social Business: The New Kind of Capitalism that Serves Humanity’s by Muhammad Yunus: https://amzn.to/2LL0HyJ
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